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Paul Malicki has an extensive work experience in the mobile industry. Paul began their career in 2013 as Global CMO and Partner of Easy Taxi, where they were responsible for the company's global partnerships and helped expand the user base from 2 million to 25 million users. In 2016, they became an Advisor for Mobile Marketing & SEO at Nubank, where they optimized acquisition channels and implemented new SEO processes, resulting in a six-fold growth of blog traffic. That same year, they also became an Advisor for Mobile Marketing & Partnerships at Farfetch, where they built the company's mobile marketing strategy for Brazil and launched multiple partnerships for its international service, F6. In 2017, they became an Advisor for Mobile Transformation at Mastercard, where they implemented a full-fledged mobile attribution system, campaigns, data warehouse and reporting system, as well as built a new app prototype for its test product. In 2021, they became a Partner at EmpreX and Viralize, as well as a Board Member at the Rio Convention & Visitors Bureau. Finally, in 2022, they became an Advisory Board Member at Eve Air Mobility.

Paul Malicki has a diverse educational background. Paul received a Bachelor degree in Business and Marketing from Halmstad University in 2008-2009 and a Bachelor degree in Enterprise Economics from Uniwersytet Warmińsko-Mazurski w Olsztynie in 2006-2009. Paul then went on to receive a Master degree in International Business from SGH Warsaw School of Economics in 2009-2011 and an MBA in International Business from National Chengchi University in 2010-2011. Paul also completed a Computer System Engineering program at Uniwersytet Warmińsko-Mazurski w Olsztynie in 2007-2008. In 2004-2005, they attended Dollard College. In addition to their formal education, Paul Malicki has obtained several certifications, including Content Strategy for Professionals from Northwestern University in 2014, Gamification Design Framework from University of Pennsylvania in 2013, Community Strategist from Word of Mouth Marketing Association in 2012, Google AdWords Individual Qualification from Google in 2012, Power Searching with Google from Google in 2012, Certified Associate in Project Management (CAPM) from Project Management Institute in 2014, and Certified Inbound Marketer from HubSpot in 2013.