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Willie van Ryneveld is an accomplished professional with extensive experience in the Mining and Heavy Equipment industries. Currently serving as the Executive Vice President of International Operations at FLANDERS since 2021, Willie has a proven track record in leadership and business development. Previously, as a Business Solutions Executive from 2018, Willie has focused on developing turnaround strategies for global businesses. Prior roles include Director of Customer Care at JLG EMEAIR, where Willie led a team of over 150 members and managed P&L, and Director of Global Customer Support at Terex Corporation, emphasizing customer satisfaction and profitability across multiple facilities. Willie's earlier experience includes a managerial position at Caterpillar Mining Inc., where strategic dealer development and change management projects were key responsibilities. Academic qualifications include a Master's degree in Industrial and Systems Engineering, alongside honors and bachelor's degrees in Industrial Engineering, all from the University of Pretoria.