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Joe is responsible for delivering FJA’s solutions and technology strategy. Joe works collaboratively with the product teams and customers to spot and set industry trends in order to enhance existing capabilities and identify new product and services opportunities. Joe has 20 years of experience in strategic planning and marketing at Blue Cross Blue Shield and was CEO of Regence Life and Health. Prior to joining FJA, Joe was Managing Principal of Health Care at Maddock Douglas, an agency of innovation focused on helping large brands bring new ideas to market. In 2011, his fund-raising work on behalf of local children who survived blood cancer awarded him a nomination for the Leukemia and Lymphoma Society’s Man of the Year. He won the 40 Under 40 Executive Award from the Portland Business Journal and currently serves on the Board of Directors at Root Health. He has an MBA from Washington State University, where he also is a top-rated adjunct professor.