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AJ Curry currently serves as Senior Director of Social and Content Strategy at Fiume Capital, collaborating with prominent figures like Lorenzo Fertitta and Dana White on brand development for initiatives such as Street League Skateboarding and Nitro Rallycross. Prior to this role, AJ led NFL community marketing at Dapper Labs, contributing to the development of the NFL ALL DAY product, which achieved $62.9 million in sales. AJ's experience also includes significant positions at the National Football League, where a leadership role in the NFL 100 campaign resulted in 1.8 million social media mentions. AJ has a diverse background in sports marketing and digital strategy, having held positions at organizations such as MELO Magazine and Lineage Interactive, with a strong educational foundation in Sports Communication from Bradley University.