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Claire Russell is an accomplished media professional with extensive experience leading digital media strategy and execution. Currently serving as the Head of Media and VP of Digital Platforms at Fitzco since April 2016, Claire has spearheaded the Digital Media Center of Excellence, focusing on integrated solutions across paid search, social, and programmatic channels. In addition to Claire’s role at Fitzco, Claire is an Advisory Board Member at BWG Strategy LLC, contributing insights among senior executives in technology, media, and telecom. Prior to Fitzco, Claire held various roles at Performics, leading Verizon Wireless' paid search initiatives and fostering cross-channel integration. Claire began their career in marketing at MBI and gained experience in public relations as an Account Executive at the University of Georgia’s student-run agency, Creative Consultants. Claire holds a degree in Advertising and Consumer Economics from the University of Georgia.