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Natalia Karbasova is the Founder & CEO of FitTech Club, a business community at the intersection of fitness, wellness, and health tech. She is also the Founder of FitTech Summit, Europe's leading conference on fitness technology and healthy lifestyle. Natalia serves as a Member of the Advisory Board at SXSW and a Jury Member of ISPO Brandnew. She is a Guest Lecturer at TUM Entrepreneurship Research Institute and a Coach for the EMBA Program at UnternehmerTUM. Additionally, Natalia is a Mentor for fitness & sports tech startups at leAD Sports, InsurTech Hub Munich, and Sport Tech Hub. She has a diverse educational background, including certificates from Harvard Business School Online and degrees in journalism, coaching, and linguistics.