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Reff Liaw is a seasoned professional in the HVAC industry, currently serving as a Business Development Manager at Fisher & Paykel Appliances since November 2022, focusing on Total Home Solutions and commercial air conditioning. Prior experience includes roles as Air Conditioning Technical Manager at Beijer Ref Australia, overseeing sales of residential and commercial systems across multiple Australian states from May 2017 to November 2022, and as National Sales Manager at Castel Electronics, managing the P&L for Midea's air conditioning products in Australia from 2016 to 2017. Reff Liaw also held the position of Business Development Manager at Cold Logic, specializing in industrial and commercial refrigeration sales from 2013 to early 2016, and served as General Manager at Carrier Commercial Refrigeration from October 2000 to December 2012, responsible for profitability in Malaysia, Singapore, and Indonesia. Reff Liaw holds a Bachelor of Science (BSc) in Mechanical Engineering from the University of Alabama.