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Subrata Kumar Baral is currently the Principal at Firstshift.ai, an AI-driven supply chain planning software company. Prior to this role, Subrata worked as a Senior Manager at SS Supply Chain Solutions (3SC) and Lead at Ather Energy. With experience in operations, supply chain management, and analytics, Subrata has also held positions at companies such as Jones Lang LaSalle, GE, and Paradeep Phospates Limited. Subrata holds a PhD in Business Administration and Management, an MBA, and a B.Tech in Electrical Engineering.