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Linda Craenen has extensive work experience in marketing and leadership roles. Linda is currently Senior Vice President of Marketing at First National Financial LP since April 2022. Prior to that, they were Director of Marketing at First National Financial LP and TELUS. At TELUS, they held multiple positions, including Strategic Program Director, Premier Sales Organization, Director of Marketing for Enterprise Markets, Director of Marketing for Small Business Markets, and Director of Marketing for TELUS Central Region. Linda also worked as Director of Marketing at Allstream / AT&T Canada and Director of Marketing Programs at Netcom Canada Inc. Linda has consistently demonstrated their ability to drive brand awareness, increase sales performance, and lead successful marketing initiatives throughout their career.

Linda Craenen completed the Senior Leaders Forum - Blue Ocean Strategy program at INSEAD in 2008. Prior to that, they obtained a Master of Business Administration (MBA) in Marketing from McMaster University from 1988 to 1990. Linda also holds a Bachelor of Commerce (B.Com.) degree in Hotel and Food Administration from the University of Guelph, which they achieved between 1982 and 1986.