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Fredric Weisberg, MBA, is a senior business professional with a background in engineering. Fredric has extensive experience in product management, business analytics, and business strategy. At FirstEnergy, Fredric currently serves as the Manager of Marketing Research & Analytics, where Fredric leads demand generation strategies to drive consumer product sales and services. With a proven track record in market insights, product planning, and project management, Fredric has been a successful leader in multi-disciplinary teams, expanding organizational capabilities through innovation and new technology adoption.