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Mr. Ewanick is Chairman and Chief Executive Officer at FirstElement Fuel, Inc. where he is responsible for implementing the vision of FirstElement Fuel, including corporate strategy and product planning. He brings vast experience and skills in marketing, improving the customer experience, growing markets, and managing customer incentive programs. Previously, Joel served as General Motors’ Vice President and Global Chief Marketing Officer and Vice President of Marketing at Hyundai Motors America. At Hyundai, Joel was critical to the auto’s market growth. He’s most recognized for a relentless drive, willingness to make bold changes that benefit the brand, and for the ability to forge mutual trust and respect between company and consumer.