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Timothy Friend has over 20 years of experience in the beverage industry. Timothy began their career at Southern Wine & Spirits, where they held various roles, including Chain Territory Manager, District Manager, Chain Field Manager, Chain Area Manager, and Chain Sales Manager. In these roles, they focused on sales, merchandising, and building strong relationships with suppliers and customers. Timothy then moved to Gizmo Beverages Inc. as the Chain Sales Director, responsible for developing buyer relationships and managing sales activities for national and local chain accounts. At Royal Dutch Distillers, they served as the VP of Sales, where they managed distributor relationships, increased sales territory, and developed regional market managers. Most recently, Timothy worked at LeVecke Corporation as the Director of Chains, where they managed chain buyer relationships and significantly grew company case sales. Currently, they are the Senior Vice President and National Chain Manager at First Step Beverage.

Timothy Friend has a Bachelor of Business Administration (B.B.A.) degree from San Diego State University. Additionally, they hold a Bachelor of Science (B.S.) degree in Business Administration with a focus on Financial Services from the same university.