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Joost Goeree has worked in the telecommunications industry since 1999. Joost began their career at Xantic as a Product Manager Inmarsat Services and later became International Sales Manager, responsible for setting up a pan-African office in Kenya. Joost then moved to Momac as Head of Sales and Managing Director, overseeing development and relationship management of key accounts. In 2013, Goeree joined First Screen as Chief Commercial Officer (CCO) and later became Chief Executive Officer (CEO). In this role, they were responsible for the distribution and marketing of an innovative portfolio of branded, digital products. Joost also orchestrated the team's successful efforts to grow the company's activities beyond traditional markets in the Middle East.

Joost Goeree completed a Masters in International Business Studies from Maastricht University between 1994 and 1999. In 1998, they were an exchange student at Emory University - Goizueta Business School, where they studied Business Administration. Prior to that, they completed a VWO at St. Willibrord College between 1988 and 1994.