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Zoe Yee is a Senior Digital Marketing Specialist at First Page Digital Singapore. Zoe has over two years of experience in the SEO industry, having worked as an Executive at Performics previously.

Zoe is responsible for strategizing and developing effective SEO plans for a range of clients across industries such as finance, utilities, airlines, hospitality, and infant milk. Zoe also liaises and manages multiple clients on a daily basis as a Strategist, providing efficient communication on all things SEO related.

Through their work, Zoe has helped improve organic traffic, visibility, and overall keyword rankings for their clients. Zoe has also built localized and regional SEO strategies tailored to every client’s business objective, working closely with technical specialists to execute off-page strategies including crawl simulations, technical audits, sitemaps, and robots.txt.

In addition, Zoe has developed on-page strategies to meet Content SEO best practices through keyword research, meta data optimization, and content playbook creation. Zoe is also experienced in managing multiple short and long-term SEO projects simultaneously while ensuring all deliverables are delivered with quality.

Other skills of Zoe’s include the ability to manage counterparts and coordinate with vendors across regions seamlessly within tight timelines, as well as preparing and presenting reports on a monthly and quarterly basis for clients.

Lastly, Zoe is also knowledgeable in tools such as Screaming Frog, SEMRush, Ahrefs, DragonMetrics, and

Zoe Yee has a Bachelor of Science in Marketing from the University of Southampton and a Diploma in Business Studies from Ngee Ann Polytechnic.