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Reut Atzmoni has a solid work experience background in marketing, with their most recent role as the Head of Marketing loyalty program for FIrst International Bank of Israel at \u05d4\u05d1\u05e0\u05e7 \u05d4\u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9 - FIBI. Prior to that, they served as the Head of Marketing for max \u05de\u05e7\u05e1, where they were responsible for leading the marketing strategy of financial products and services to businesses. At Eden Springs, they held the position of Marketing Manager, where they led the growth of the "coffee and water" category and established collaborations with large organizations. Reut also worked as the Director of Marketing at Orange, leading products from market penetration to market leadership. Earlier in their career, they were a Product Marketing Manager at 012 Golden Lines, focusing on internet solutions for business customers. Before that, they served as a Product Manager in the "Calling Cards" and International Calls Department at 012 Golden Lines.

Reut Atzmoni obtained a Bachelor of Business Administration (B.B.A.) degree from Reichman University, where they studied from 2006 to 2009. Following this, they pursued a Master of Business Administration (M.B.A.) degree at The College of Management Academic Studies from 2010 to 2012.