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Abhishek Chhabra is an experienced marketing professional with a strong background in growth marketing, customer acquisition, and retention strategies. Currently serving as Associate Vice President at Paytm First Games, Abhishek leads growth marketing initiatives and launched the poker category while overseeing P&L responsibilities. Previous roles include Deputy General Manager at Samsung Electronics, where Abhishek spearheaded the D2C business and implemented a successful student and referral program, and Head of Marketing Strategy at ShopClues, focusing on marketing analytics and customer relationship management. Abhishek's earlier experience includes significant positions at Vodafone, Philips, and Synovate Business Consulting, demonstrating a solid track record in strategic marketing and market intelligence. Abhishek holds an MBA from SP Jain Institute of Management & Research and a B.B.S in Finance from Shaheed Sukhdev College Of Business Studies.