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Martyn Parsons is an experienced marketing professional with a strong background in customer communication and campaign management. Currently serving as Customer Marketing Manager for Mortgages and Cards at first direct since June 2012, Martyn has successfully created a cards marketing strategy and implemented a segmentation project for mortgages. Prior roles include Campaign Manager at HSBC, where process improvements saved £60k annually, and CRM Coordinator at Gamestation, where Martyn developed targeted customer contact strategies for a loyalty scheme. Martyn's career spans various marketing positions in companies like BonMarche, Damart, Andy Thornton Ltd, and Redcats, with a foundational degree in BA (Hons) Marketing from Huddersfield University.