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Kate Withers is an experienced marketing professional currently serving as the Product Cross Sell Marketing Manager at first direct since May 2021. Prior to this role, Kate was a Marketing Manager for Current Accounts at HSBC, where responsibilities included leading digital acquisition marketing and developing retention campaigns. Previous positions include Customer Communications Manager at HSBC, Brand Campaign Manager and Marketing Executive at The Go-Ahead Group plc, and Account Manager at UNiDAYS. Educational qualifications include a Bachelor of Arts in Marketing and Branding from Nottingham Trent University.