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Dan Simpson is a seasoned professional in the financial services industry with extensive experience in customer lifecycle management and risk oversight. Currently serving as Senior Manager - Growth at first direct since July 2016, Dan leads acquisition and growth strategies for accounts and unsecured lending, contributing to significant business growth. Previously held roles include Risk Manager at first direct, where responsibilities encompassed credit control oversight and compliance, as well as Business Support Manager and Mortgage and Protection Manager at HSBC. Early career experience includes positions at Alliance & Leicester, Beneficial Finance, and Powerhouse Retail, showcasing a strong foundation in customer service and sales management. Dan's educational background includes studies at the Institute of Financial Services and Salt Grammar School.