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Ellie Califano is a seasoned professional in the field of business intelligence and data analytics, currently serving as the Senior Business Intelligence Lead at First Central since April 2023. Previously, Ellie held several roles at BT from May 2013 to April 2023, including Data Visualisation Team Lead and Senior Insight Manager, where responsibilities ranged from managing self-serve data infrastructure to driving strategic data visualization projects and enhancing customer experiences through in-depth analytics. Ellie's career began as a Post Woman at Royal Mail and transitioned into data-focused roles, including a Graduate Customer Insight and Loyalty position at The Logic Group. Ellie holds a BSc in Mathematics with Statistics from the University of Southampton.