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Ingela Lundkvist is currently the Chief Commercial Officer at First Camp, a leading owner and operator of camping resorts in the Nordic region. Previously, Ingela held positions such as Director of Digital Development & Innovation at Scandic Hotels, Head of Visual Merchandising, Online Sales, Northern Europe at H&M, and Business Controller Sales at TUI Nordic. Ingela also has experience as a Management Consultant at Oliver Wyman and interned at UBS in Fixed Income and Debt Capital Markets. Ingela holds an MSc in International Business from Stockholm School of Economics.