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James Eustace currently serves as the Commercial Director at First Bus since March 2023 and is a Trustee for Reading Mencap, which supports individuals with learning disabilities. Previously, James held the position of Product and Marketing Director at ZIGUP from December 2017 to March 2023, overseeing marketing strategies and customer experiences across various brands. Other notable roles include interim Commercial Director for Travel at The Telegraph, and positions at Avis Budget Group as both a Consultant and Propositions Director, where James focused on customer value propositions and performance improvements. Earlier career highlights include General Manager for Product & Commercial at Virgin Holidays, Head of Commercial Strategy (Interim) at Explore Worldwide, and various roles at lastminute.com and TUI Travel PLC. James Eustace holds a BA (Hons) in Tourism from the University of Derby.