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Niagha B. is a seasoned marketing professional with diverse experience in demand generation and digital marketing. Currently serving as Demand Generation Manager at Firmex since June 2023 and holding the position of Digital Marketing Manager at RevGenius, Niagha has effectively managed marketing initiatives for several prominent organizations. Previous roles include Associate Marketing Manager at Infosys, responsible for digital marketing and brand management, and Senior Account Manager at Experience Commerce, leading a team in digital business for key clients. Notable achievements include spearheading the first Twitter Spaces event for Infosys during the Roland Garros 2022 campaign. Niagha's educational background includes an MBA in Communication Management from Symbiosis Institute of Media and Communication and a Bachelor's degree in Electronic Media from the University of Madras.