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Lily DeStefano

VP Consumer Fragrances NorthAmerica at Firmenich

Lily DeStefano is currently the VP Consumer Fragrances NorthAmerica at Firmenich. Lily has over 20 years of experience in the beauty industry, including executive roles at Avon and mark.

DeStefano began their career at Avon in 1999 as the Executive Director -- Director, US Fragrance and Specialty Bath. In this role, they were responsible for leading the US fragrance and specialty bath business. Lily grew the business by 16% and expanded product margins by 1.7pts.

In November 2009, DeStefano was promoted to Vice President, North America Beauty Marketing. In this role, they were responsible for developing and executing the beauty marketing strategy for North America. Lily successfully increased media impressions by 10%.

In September 2008, DeStefano left Avon to join mark. as the Executive Director, Global Brand Marketing and Alliances. In this role, they were responsible for brand and portfolio development, monthly magalog creation, beauty and fashion merchandising and e-commerce integration, marketing operations, PR and alliance integration. Under their leadership, revenue grew by $70MM and the marketing team expanded to 6 members.

DeStefano has been successful in growing beauty businesses by leveraging partnerships with trendsetters such as Lauren Conrad. Lily has a proven track record of increasing revenue and profit while expanding product margins.

Lily DeStefano has a Bachelor of Arts (BA) in Communications from Rutgers University.

Lily DeStefano reports to Felix Frowein, SVP Consumer Fragrance. They work with Mathias Hemberger - VP Commercial Transformation Perfumery, Joni Boutross - VP Global Account, and Dominique Zundel - VP Consumer Fragrances Europe.