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Stuart Lovegrove has extensive experience in the gaming and technology industries, currently serving as Chief Operating Officer at Team Lovely and Cakie Baker, as well as Chief Executive Officer at Maximum Pads, since June 2024. Previously, Stuart was a Company Director and Co-Founder at Firesprite from November 2012 to November 2023, and held various technical roles at Sony Computer Entertainment Europe, including Technical Director and Technical Architect, from October 2004 to October 2012. Stuart's early career included positions as Lead Programmer at Acclaim and Software Creations. Academically, Stuart holds a PhD in Computing with a focus on Distributed Co-operative Visualization and a BSc in Computer Science, both from the University of Leeds.