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Jem Fawcus is the Owner and Group CEO of Firefish, a $17M business with global offices. With over 20 years of experience in qualitative research, branding, and communication development, Jem's expertise lies in innovation and cultural perspective. Prior to Firefish, Jem worked at 2CV as a Director and at Hauck Research as an Associate Director, where Jem honed their skills in qualitative research and brand development.