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Marta Naidenova is a seasoned professional in the tech investment space, currently serving as VP and UK & Ireland market lead at Atomico since April 2021. Naidenova holds positions as a Limited Partner at firedrop, a Board Observer at Digitail, Mondoo, and accuRx, and an investor at Pelago, all while leveraging extensive experience from J.P. Morgan in investment banking within the Technology, Media & Telecoms sector. Naidenova's educational background includes a BSc in International Economics and Finance from Università Bocconi and completion of International High School at American College of Sofia.