ÂÜÀòÂÒÂ×

James Lousada is a seasoned executive with extensive experience in leadership roles across the beverage and wine industries. Currently serving as the Joint Managing Director at Fired Earth since March 2023, James focuses on enhancing the brand's reputation for quality and service. Previously, from January 2019 to July 2022, James held the position of Chief Executive Officer at Quintessential Brands Group. James's earlier roles include Managing Director at CONVIVIALITY PLC and CEO of Carlsberg UK, showcasing a consistent track record of driving growth and brand development. With a strong marketing background, James has also led teams in various capacities at Accolade Wines, Fosters, Southcorp Wines, and Anheuser-Busch, securing a comprehensive understanding of the European market. James earned a BA Hons in Business Economics from the University of Reading.