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Valeria Zafar currently serves as Sales Director for Financial Institutions in the APAC region at Fireblocks, a digital asset engine that facilitates the tokenization and distribution of blockchain assets. Prior to this role, Valeria held the position of Director of Business Development at Digital Asset, focusing on the EMEA capital markets. Valeria's extensive experience includes significant tenure at J.P. Morgan, where Valeria worked in Global Custody Product Management and supported the European and MENA Public Sector Group, as well as involvement with the Emerging Markets trading desk. Valeria began a career in finance as a Sales and Trading Spring Intern in the Securities division at Goldman Sachs. An academic background includes a degree from the University of Warwick's Warwick Business School.