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Dalia Bekerman is a seasoned professional with extensive experience in product analysis and data management. Currently, Dalia serves as a Senior Product Analyst at Fireblocks since January 2025, following a role as Senior Data Lead at Simply (formerly JoyTunes) from August 2021 to December 2024. Prior experience includes positions as a Product Data Analyst at Ad-Maven and as an Operations & Finance Manager at the Jewish Funders Network, where Dalia oversaw diverse operational functions. Dalia's background also encompasses entrepreneurial work as an Amazon PL brand owner, freelance video editing, flight attendant duties at EL AL Israel Airlines, and military service in Israeli Military Intelligence - Unit 8200. Dalia holds both a Bachelor of Science in Biology and a Bachelor of Arts in Humanities from Tel Aviv University and has completed further training with Experis.