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Eric Hoang is a seasoned professional with extensive experience in strategy, investment relationships, and entrepreneurship. Currently, Eric serves as a Partner and Head of Investor Relations at Fir Hills, and as a Principal at Palm Tree Consulting, alongside co-founding YATE Yerba Mate. Previously, Eric held the position of VP of Strategy & M&A Integration at Antelope and founded ZEYA, serving as CEO. Eric's career includes significant roles in strategy and business transformation at Herbalife Nutrition and analytical positions at Banc of California, Bank of America Merrill Lynch, and Ameriprise Financial Services. Eric holds a Bachelor of Arts in Economics from the University of Michigan.