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Zoof Hananovitz has a diverse work experience that spans multiple industries. Zoof is currently working as a Growth Product Manager at Finonex, where they are responsible for overseeing the company's growth tools and strategy. This includes integrating marketing automation and product adoption tools and ensuring seamless operations.

Prior to Finonex, Zoof co-founded ONEBODY LTD, a fitness platform, in 2017. Zoof served as the Co-Founder and Co-General Manager, overseeing the launch of the web-based platform. Additionally, they were the Product Manager for ONEBODY, managing the entire product lifecycle from concept to launch. During their time there, the platform gained 100K unique users per month organically and grew its social community to 98K followers. Zoof also built and managed the online store for ONEBODY SHOP.

Before their entrepreneurial endeavors, Zoof had military experience with the Israel Defense Forces. Zoof served as a Lieutenant from November 2011 to December 2015.

Zoof Hananovitz completed a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Peres Academic Center. This educational achievement took place from 2018 to 2021. More recently, from 2021 to 2022, Zoof pursued further education in Product Management at Product Experts.