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Leena Riekkinen is a seasoned marketing communications professional with extensive experience in content creation and team leadership. Currently serving at the Finnish Olympic Committee Marketing Oy since January 2021, Leena previously held roles as a Content Specialist at the Olympic Committee Foundation and as a Key User specializing in Magento 2.1 at Hobby Hall. Leena's career includes significant contributions to Stockmann as a Category Specialist and Yhteyspäällikkö, overseeing a team responsible for catalog content production. Earlier positions include Team Leader/Copywriter at Stockmann Oyj Abp and Web Copywriter at Hobby Hall. Leena began a career in copywriting at Mainos Adart and Helsingin Sanomat and held a role as a Publication Secretary for the Työministeriö. Leena's educational background includes degrees in Marketing from the TalentGate Future Business Talent program, Communications from the University of Helsinki, and Art Education from the University of Jyväskylä.