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Linda Niemi is a digital marketing professional with extensive experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Currently serves as a Paid Search Manager at Finnair since June 2023. Previous roles include Performance Marketing Manager at Aiven and Digital Marketing Strategist at Brella. Linda’s background includes significant positions at dentsu Finland, where contributions spanned from Strategist in Paid & Organic Search to Junior Search Consultant. Areas of expertise encompass performance marketing development, customer consultancy and training, strategic planning, and proficiency in various digital advertising platforms including Google Ads, Bing Ads, and social media channels. Linda holds an MBA in International Business and advanced degrees in International Business & Law and Marketing and Logistics.