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Ron Hori is a seasoned professional with extensive experience in sales, training, and software solutions. Currently serving as a Financial Fitness Associate at FinFit Life since May 2022, Ron has previously worked as a Living Benefits Consultant at both Premier Financial Alliance and National Life Group from August 2019 to June 2022. Ron's background includes being a Certified Sales Trainer and Sales Coach at Eric Lofholm International Global Sales Training from January 2012 to June 2019, where skills such as lead generation, appointment setting, and effective follow-up were honed. Previous roles include Sales Executive at Soffront Software Inc., where Ron engaged in B2B software sales, and Independent Business Owner in the direct sales sector. Early career highlights include project management and IT support at Hewlett Packard Co., programming roles at UC Berkeley and Bank of America, and military service as a computer programmer analyst in the U.S. Air Force. Ron holds a BA in Psychology from the University of California, Santa Cruz.