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Kathryn Virzi, also known as Kate, currently serves as the Vice President of Consumer Insights at Finch Brands. Prior to their current role, Kathryn (Kate) held positions such as BASES Innovation Manager at NielsenIQ, Assistant Marketing Manager at Subway, and Brand Manager at Preferred Brands International. With a background in marketing and international business from the University of Connecticut, Kate has experience in developing promotional campaigns, managing product portfolios, and overseeing creative media production.