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Viridiana Gutiérrez serves as the Directora de Administración y Finanzas at Financiera Cualli since January 2018, overseeing various departments including Accounting, Finance, Treasury, Human Capital, Client Portfolio, and Administration. Responsibilities include leading budgeting processes, analyzing and presenting financial reports to the CEO and Board of Directors, managing treasury and funding sources, implementing accounting policies in accordance with NIF and CNBV regulations, and maintaining relationships with key stakeholders. Previously, Viridiana held positions as Gerente de Administración y Finanzas and Coordinador Contable, and has experience as Encargado de Auditoria Interna and Analista de información financiera. Viridiana completed a Master of Science in Public Administration from Instituto Politécnico Nacional, an Especialidad en Alta Dirección from Universidad Nacional Autónoma de México, and a Bachelor of Science in Accounting from Instituto Politécnico Nacional.