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Rumyana Petrova MSc is an accomplished marketing professional with extensive experience in B2B marketing, demand generation, and digital marketing strategies. Currently serving as the B2B Marketing Manager for EMEA at Financial Times since February 2023, Rumyana has successfully increased the number of qualified leads and revenue contributed by marketing, while also pioneering new channels for marketing campaigns. Prior to this role, Rumyana held the position of Marketing Manager for Demand Generation at Solaris, where responsibilities included rebranding efforts and multi-channel campaign management. Rumyana's career also features significant roles at BKL and PizzaExpress, demonstrating a strong foundation in business development and team leadership. Rumyana holds a Master of Science in Marketing from Queen Mary University of London and a Bachelor of Arts in Business Management with a focus on Marketing from the University of Westminster.