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Raj Bains serves as the Head of Campaigns & Data Governance at PEI since July 2017, where responsibilities include defining and leading Data Governance priorities and ensuring data quality for business and regulatory compliance. Previously, Raj held several positions at Ascential from November 2010 to June 2017, culminating as Head of Marketing Data and Automation, overseeing the transition to Marketo and managing the marketing automation team. Raj began a career in data research at GfK from 2005 to 2009, contributing to the Automotive Customer Satisfaction Marketing Team. Raj holds a Bachelor of Science (BSc) degree in Business Information Systems from London Metropolitan University, obtained between 1999 and 2002.