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Genna Conte has a diverse work experience spanning over 20 years. Genna is currently the Director of Marketing & Communications at Financial Horizons Group since April 2021. Prior to that, they were the Founder & CEO of Lot 86 Media for nine years. Between 2014 and 2017, Genna worked as a Marketing Communications Specialist at Canada Life. Genna also served as the Director of Marketing at Jones Entertainment Group from 2010 to 2012. Before that, they worked as a Marketing Communications Specialist at Worldsource Financial Management from 2007 to 2009. Genna's early career includes roles such as Floor Manager, Bartender, and Server at The Keg Steakhouse + Bar from 1998 to 2006, as well as Administrative/Media Support at Weber Shandwick from 1997 to 2000.

Genna Conte completed their education with an Honors BA degree in Psychology from York University by the year 2007. Prior to that, they attended Humber College, although the specific years are unknown, where they pursued a field of study in Photography.