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Amar Samra has extensive work experience in marketing and enterprise roles. Amar started their career at Lexmark Canada Inc. as a Marketing Analyst in 2008. Amar then progressed to roles such as Marketing Specialist, Marketing / Business Development Manager, Channel Marketing Manager, and Product Marketing Manager, where they gained experience in managing product lifecycles, developing marketing programs, executing promotional strategies, and analyzing market trends. In 2017, Amar joined Financeit as a Manager in the Enterprise Channel and eventually climbed up the ladder to become the Director of Marketing & Enterprise Partnerships and the VP of Marketing and Enterprise. Amar led Financeit's marketing organization through a hypergrowth stage by scaling acquisition channels, building brand awareness, and launching financial products, resulting in significant loan originations in 2022.

From 2005 to 2008, Amar Samra studied at York University and obtained a Bachelor of Commerce degree in Marketing.