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Darragh Stirrat is a seasoned marketing professional with extensive experience in various roles within the finance and retail sectors. Currently serving as the Group Marketing Manager at Finance Ireland since September 2016, Darragh has successfully established the group marketing function, overseen the website's refresh, and coordinated numerous events while implementing integrated marketing campaigns. Prior to this role, Darragh worked as a Marketing and Sales Support Executive at First Auto Finance Ireland Ltd, focusing on customer acquisition and retention, along with KPI reporting and content creation. Darragh's earlier career includes a sales role at Radio Kerry and a progression from shop assistant to Shop Manager at Life Style Sports. Darragh holds a Master of Science in Digital Marketing & Analytics from Technological University Dublin and a Bachelor's Degree in Marketing from Letterkenny Institute of Technology.