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Rafih fiLLi® has extensive work experience, primarily in the fiLLi café industry. Rafih founded and served as the Chairman and CEO of fiLLi café since January 2004. Mr. Rafih FiLLi, known as FiLLi among their friends, derived the name from their school days. Rafih'sfriends referred to him as FiLLi, and little did they know that this playful title would later become the establishment's name. Since December 2018, Rafih fiLLi® has also founded and held the position of Chairman at FiLLi Select.

Rafih fiLLi® attended the University of Calicut where they pursued a Bachelor of Commerce (BCom) degree in Business Administration and Management, General.