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Ayelet Gvirsman has a wealth of experience in product development and management, with a background in UX design. Currently serving as the VP Product at Fijoya, Ayelet is involved in transforming healthcare and fintech industries. Prior to this, Ayelet held leadership positions at Team8, Simply, Wix.com, Infolinks, Inc., and Simlat-UAS Training Solutions. Ayelet holds a Master of Science (M.Sc.) in Human Factors Engineering from Ben-Gurion University of the Negev, a B.A in Psychology & Business from Tel Aviv University, and a UX design certificate from Netcraft Academy.