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Daniel Shellard has worked in the technology and fitness industries since 2005. Daniel began their career at Google as a Senior eCommerce Project Manager, Analyst - EMEA Strategy, and Senior Industry Analyst from 2005 to 2010. In 2010, they co-founded and became COO of Qubit. In 2017, they co-founded Fiit and became its CEO. As CEO of Fiit, they are responsible for the #1 rated fitness app that gives users access to personal trainers and training plans.

Daniel Shellard attended the University of Bath from 2001 to 2005.