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Liza Roeser has had a diverse work experience in the flower industry. Liza founded Farm Exports, Inc. in 1998, a wholesale company specializing in high-quality flowers. In 2001, after completing their Peace Corps assignment, they founded FiftyFlowers.com in Ecuador, where they share their expertise in flowers and leadership as the CEO and Founder. Additionally, in 2019, they founded Flower Fix, a text-based flower subscription service that offers weekly fresh flower delivery. Liza Roeser is recognized as a female founder and entrepreneur who has disrupted the flower industry and is often sought after as a speaker and expert for various media, conferences, and organizations.

Liza Roeser obtained their High School Diploma from First Baptist Academy Dallas between the years 1980 to 1988. Liza then pursued further education at Texas A&M University, where they graduated with a Bachelor of Science (BS) degree in RTPS (specific field of study not provided) in the years 1988 to 1993.