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As a non-profit leader and equity champion, with over 18 years of professional experience, LaToya Williams-Belfort partners with entrepreneur, fashion pioneer, social activist Aurora James to lead the Pledge’s staff, programs, fundraising, expansion and execution of its mission.

Since the launch of the 15 Percent Pledge, major companies including Macy’s Inc., Bloomingdales, Sephora, West Elm, Gap Inc., Ulta Beauty, Nordstroms and Crate & Barrel, to name a few, have committed to the Pledge, dedicating 15% of their annual purchasing power to Black-owned brands; in addition to other internal efforts to support diversity, equity and inclusion across their companies. Indigo, Canada’s largest bookstore, also committed to the Pledge, becoming the first Canadian company to do so. InStyle US and Vogue US have committed to filling 15% of their space to Black voices.