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Lisa Cox is an accomplished executive with extensive experience in health economics and outcomes research (HEOR) and market access. Currently serving as Executive Director of HEOR and Access at FIECON since January 2024, Lisa previously held the position of Vice President and Head of HEOR & HTA Strategy at Lumanity, where responsibilities included team leadership and integration, managed a team of 15, and enhanced service offerings for clients. Prior to Lumanity, Lisa spent eight years at BresMed, advancing from Senior Business Manager to Business Unit Head roles, where leadership and team culture initiatives contributed to strong retention rates and business growth. Lisa's career also includes significant roles at Hayward Medical Communications and Learning Plus UK, supported by a Bachelor of Science degree in Human Biology from Loughborough University.