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Itai Eshkar serves as the Head of Global Marketing at Fido since September 2023, leading a team of 15 to achieve 20,000 monthly paying users while leveraging AI to enhance content production and reduce customer acquisition costs. Prior to this role, Itai held key marketing positions at Guesty, including Demand Generation Team Lead and Marketing Automation Manager, where responsibilities included enterprise marketing, building SMB marketing infrastructure, and optimizing lead journeys. Itai's earlier experience encompasses roles at Personalics, Groupon, Tamooz Marketing Communications, and a leadership position as a Special Forces Captain in the Israel Defense Forces. Educational qualifications include an Executive Certificate in Strategic Consulting from The Wharton School, an MBA in Global Strategic Planning from Reichman University, and degrees in Business Law & International Business and a Bachelor of Science from London Metropolitan University and Lycée Georges Duby, respectively.