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Salme Lassila is an accomplished marketing professional with extensive experience in strategic marketing and communications across multiple organizations. Currently serving as the Marketing and Communications Lead at Fidelix since January 2019, Salme has been instrumental in implementing digital transformation initiatives, CRM systems, and inbound marketing methodologies while managing international growth and communications strategies. Previous roles include Marketing Manager at Enfo, where Salme integrated digital marketing tools and developed B2B strategies, and Head of Marketing and Communications at AinaCom Oy, focusing on brand development and lead generation. Education includes a Master’s Degree in Marketing from the University of Vaasa and various certifications from Aalto University. Salme's career spans over 15 years, highlighting a strong background in multichannel marketing, web development, and digital business processes.